THE PRODUCT
Meet Protadoodle.
A functional baked-good platform designed to align familiar bakery rituals with modern nutrition goals.
High protein · High fibre · Low sugars · Vegetarian options
One nutritional philosophy expressed across staple, savoury and sweet moments.
THE FOUNDATION
Plain, by design.
The Plain Protadoodle is the neutral benchmark behind the platform:
the clearest expression of its structure, crumb and nutritional profile any before flavour is added.
No flavour distractions.
Just the base itself.
95 kcal
per bun
14.1g
protein
6.8g
fibre
0.2g
sugars
The benchmark behind every Protadoodle.
Current R&D prototype values. Final commercial nutrition values and claims remain subject to validation.
THE FLAVOUR STACK
One base. Many directions.
Each Protadoodle direction begins with the same core structural canvas.
Carefully designed flavour stacks bring distinct baked-good moments to life.
How one base becomes many directions
A distinct Protadoodle direction
One nutritional foundation becomes staple, savoury and sweet baked-good moments without losing the structure or nutritional philosophy of the platform.
Core flour system +
Flavour identity +
Balance & roundness +
Visual cues =
Staple
Neutral and versatile directions designed for everyday use, expressed through seeds, texture and familiar bakery cues.
Examples include Plain, Seed Mix, Brioche Style.
Savoury
Familiar comfort flavours expressed through vegetables, herbs, seasoning, cheese, and umami cues.
Examples include Pizza, Burger, Olive & Cheese.
Sweet
Familiar sweet-bakery moments expressed through fruit, spices, nuts, diary richness, and dessert style cues.
Examples include Lemon Poppy, Cinnamon, Chocolate Hazelnut.
THE EXPERIENCE
Built for familiar rituals.
Protadoodle is designed to fit into the baked-good moments people already know, but also make room for new ones.
Slice it. Toast it. Fill it. Pair it. Or enjoy it on its own.
There is no one way to eat a Protadoodle, but here are a few ideas that we have been enjoying.
Breakfast Item
Toast it, pair it with your usual toppings, or build it into an easy breakfast.
Sandwich Base
Slice and fill it for a compact meal or familiar bread-style occasion.
Meal Side
Serve alongside soups, salads or main meals when you want something bread-like on the side.
Snack Option
Enjoy it on its own as a savoury or sweet snack, warmed or cold, at home or on the go.
Coffee / Tea Pairing
Sweet directions can sit naturally alongside coffee, tea and familiar bakery-break moments.
Protein / Fibre Boost
An alternative for when you want more protein and fibre without defaulting to a shake or bar.
Familiar rituals
More ways to make them yours.
THE TECHNOLOGY
Wheat flour, re-engineered.
Conventional flour systems focus on the product. Protadoodle’s focuses on you.
Instead of adding nutrition to a conventional baked good, Protadoodle went back to its core: the flour system itself.
The result is a protein-fibre blend designed to preserve the structure, behaviour and experience of a familiar baked good, whilst delivering a nutritional profile more aligned with modern nutrition goals.
The wheat scaffold
Provides protein and creates the structure needed for a familiar baked-good crumb, rise and chew.
The fibre system
Builds fibre into the foundation while helping shape texture, hydration and the intended portion profile.
The flavour stack
When flavour is added, carefully designed ingredient stacks turn the neutral foundation into distinct staple, savoury and sweet baked-good moments.
The baking engine
Yeast, salt, liquid and heat bring system together - turning the blend into Protadoodle buns with the baked-good experience and nutritional profile the platform is built around.
Upgrade your bakery ritual.
Make it work harder for you.
THE COMPARISON
What does 100 kcal look like?
Different foods bring different things to the table.
Looking at the same 100 kcal portion helps show what each one gives you.
Same calories. Different nutritional return.
| Plain Protadoodle |
Bread roll |
Protein bar |
High-fibre cereal |
|
|---|---|---|---|---|
| What 100 kcal looks like |
|
|
|
|
| Protein | 14.8 g | 3.4 g | 9.7 g | 3.5 g |
| Carbohydrate | 5.7 g | 17.4 g | 9.2 g | 17.5 g |
| of which sugars | 0.22 g | 1.3 g | 0.73 g | 1.9 g |
| Fibre | 7.1 g | 1.1 g | 1.8 g | 4.9 g |
| Fat | 0.45 g | 1.6 g | 3.5 g | 0.67 g |
Different foods are built for different jobs.
Protadoodle brings high protein, high fibre, low sugars and a baked-good experience together in one portion.
Comparison shown on a per-100-kcal basis to help illustrate what different foods provide within the same calorie amount. The visual 100 kcal portion equivalents shown in the table correspond to: Plain Protadoodle 61.0 g (≈1 bun), bread roll 38.3 g (≈⅔ of a bread unit), protein bar 28.1 g (≈½ bar), and high-fibre cereal 29.1 g (≈¾ of a typical labelled serving). Bread roll, protein bar and high-fibre cereal values represent the arithmetic mean of three popular UK-market products in each category. Bread roll comparison references: Product A, Product B, Product C. Protein bar comparison references: Product A, Product B, Product C. High-fibre cereal comparison references: Product A, Product B, Product C. Plain Protadoodle values are based on the current R&D benchmark. Final commercial nutrition values and claims remain subject to validation.
GOOD TO KNOW
A few things worth knowing.
Protadoodle is designed to be transparent about what it is, who it may suit, and where individual versions may differ.
Vegetarian-friendly
Protadoodle is build around vegetarian-friendly ingredients, with vegetarian directions across the platform.
An evolving platform
Protadoodle is currently moving from R&D prototype toward commercial launch. Flavours, ingredients, nutrition values and final claims may continue to evolve as the platform is validated and expands.
Built on wheat
Wheat is fundamental to the structure of Protadoodle. It is therefore not suitable for people avoiding wheat or gluten, including people with coeliac disease.
Allergens
The core Protadoodle platform contains WHEAT / GLUTEN. Individual flavour directions may introduce additional allergens. Depending on the flavour, these may include MILK, SOYA, EGG, MUSTARD, SESAME, ALMOND, HAZELNUT and SULPHITES. Some ingredients may carry precautionary warnings for PEANUTS, NUTS, and CELERY. Full ingredient and allergen information will be provided for each commercial version of the product.